Recruitment and recruitment marketing cycles often converge, causing workloads to spike dramatically, exacerbated by unexpected or last-minute demand. That’s why we offer a broad range of solutions to help teams to get more done without increasing headcount. All of the support we provide is highly tailored – let us know where you feel help would be particularly useful, and we’ll consult with you on it and put together a bespoke package just for you.
Many employers’ tactical on-campus marketing requirements lend themselves less to the need for their own programme and more to simply getting particular types of marketing done, at scale, reliably. Each year, Graduate Promotions recruits Brand Ambassadors, as Student Marketers, at universities across the globe to hand out flyers, liaise with academic departments, collect data, conduct research, and find great places to mount your display advertising. A key advantage over programmes comprising of specific individuals throughout the length of the programme is that activity is not disrupted by individuals’ availability, since staff can be swapped in and out.
Kingston University is a wonderful place that offers students from a wide range of backgrounds the opportunity to develop their potential and grow their employability skills. The university’s overarching vision is to be internationally recognised for a creative approach to education that has practical outcomes which benefit people and communities.
The task involved determining the most appropriate ways to reach the target audience, with particular reference to both undergraduates and graduates from STEM disciplines.
Among the additional issues to be addressed were gender balance, ethnicity, disability and social mobility. With these factors in mind, our initial research suggested a number of modifications to KAUST’s existing messaging and branding.
Our ingenious branding experts worked with representatives from the Careers Service, including a representation of Kingston students with an interest in marketing and communications, who were involved both to give them the opportunity to experience a real-life project and to ensure that the output really resonated with the target audience.
Using our knowledge and experience of employer- and student-facing initiatives, we helped the team at Kingston to think through everything about their identity, from “The Big Idea” core values, vision, mission statement and key services, the personality they wanted to convey, through to individual examples of how the image would appear and be used day-to-day.
From there, we developed a number of potential new directions… and a fresh new identity, ‘KU Talent,’ emerged as a clear winner.
“It was great working with GP – they helped us to meet our objectives in a very short space of time and were very flexible to work with. The team were open to allowing us to use this piece of work as a real-life project for our marketing students, who otherwise wouldn’t have had any industry-specific experience on their CV – so this was a great opportunity for them to see a project like this through from start to completion. The team at GP were very patient with the team at KU and our students and we are really pleased with the end result.”