Since 2002, we’ve helped employers to cut through with their target audiences in an extremely broad range of sophisticated ways. Whether you’re starting from scratch or have an existing campaign that you want to develop further, use this page to explore what’s possible, then contact us to chat about what you’d like to achieve for a bespoke plan.
Respected by candidates, their parents, universities and your own employees, marketing to increase brand esteem with a view to improving performance in graduate employer rankings is a key graduate marketing endeavour. Strategic marketing interventions can be a great way to augment your performance in rankings such as The Times ‘Top 100’ and The Guardian 300. In The Times Top 100, for example, we were instrumental in first PwC getting to Number One (a crown they’ve held ever since). And we’ve helped a host of other employers achieve their ranking goals more recently too.
Struggling to fill roles satisfactorily, or for the right cohort composition? Sometimes, urgent measures are necessary. With the right marketing approach, lost ground can be regained in the Spring and Summer Terms so that targets are hit. Graduate Promotions develops a wide range of ‘mop-up’ campaigns to help clients to top-up their numbers, whether from general populations or more specific target groups – tricky academic disciplines such as Electrical Engineering, diversity demographics such as women into Finance, and many others.
Greater control in graduate recruitment means a carefully managed pipeline starting with 'permission to engage' from potential future candidates. These may be individuals with little or no awareness of you as an employer, but who are willing to hear more, enabling you to build a long-term conversation with them and giving you the opportunity to convert them into active interest in due course. The first step involves inviting them to give you their contact details at the earliest stages through active collection and brand advocacy strategies, followed-up with robust digital and social marketing.
It is well understood that the best applications often go to the employers with, in their various different respects, the strongest brands. We help employers to build year-round brand awareness to help them to get the very best applications in-year, as well as laying the foundations for richer, more meaningful messages to be conveyed to more of the students who could apply in future. By conducting research to inform your strategy and then ensuring your marketing is measurable, you can get a better feel for what factors make a difference to the quality of applications you receive, the quality of interaction each student has with your brand after application, and what the impact is on recruitment performance overall.
Being an award-winning employer can represent an extremely helpful message. It can validate the choice of those applying to you as graduates, it can attract talented colleagues to your team, and it enhances morale of existing colleagues. We are expert in implementing innovative concepts on campus which have the potential to bring industry awards in your direction. By designing robust, impactful interactions and by then carefully monitoring campaign feedback, we help our clients to conduct campaigns to be proud of, and to win the awards to match.
When you’ve invested in attracting your ideal candidates, losing any is a problem. The sometimes long period between the hiring of a graduate and their joining you is one of risk, whether of enthusiasm drop-off or an actual back-out. Keep-warm initiatives focus on ongoing engagement to keep successful applicants enthusiastic, both reducing the chances of reneges or loss of talent to competitors, and giving them a spring in their step as they arrive on their first day.
Brand perception is critical for all graduate employers, and needs constant work – whether raising, shifting, or just maintaining brand perception, no employer can ever truly afford to rest. Organisations without strong consumer-facing brands need each year to build new familiarity amongst a student group who may never have heard of them before. On the other hand, organisations which are already known by students via their consumer brand need to re-present their proposition as an employer brand in what can be a radical shift. Few employers are so well understood that there are no misconceptions to be addressed about what that employer really stands for or who that employer really is.
The barriers to participation from diverse social groups are multi-faceted and complex, and indeed they vary by industry, employer, and role type. Graduate Promotions specialise in highly-tailored solutions to meet an individual employer’s specific requirements. We help employers to build deeper, broader relationships and make a real difference to the diversity of your talent pool.
The Spring Term is a great time to gather students’ details to build a strong, engaged pipeline of early talent. We provide everything from design of a customised data capture app through to data collection via students on the ground or special events, and transmission to your ATS.
Graduate Promotions deploys a range of social initiatives to build engagement in the Spring Term by leveraging students’ own social networks. They are far less restrictive than traditional social marketing, and involve innovative approaches such as media portals, retweet-to-win competitions and many more.
The Spring Term is a popular time for student-to-student marketing campaigns, to provide your brand with face-to-face engagement with thousands of students and/or your marketing in the places where students actually see it via a range of ambient media approaches.
A blank canvas for innovation, our pop-up profile-raising events often form the cornerstone of our clients’ Spring Term strategies, and have over the years included everything from bespoke light installations to all manner of food and drink giveaways, interactive games and giant installations.
Many of our clients both in the United Kingdom and abroad have Spring Term requirements across the EMEA and North American regions, and we have the expertise and networks to match. Whatever your geographical requirements, get in touch now to see how we can help.
We arrange for the procurement, assembly and despatch of bespoke Care Packages to help our clients keep candidates warm between offer and acceptance or between acceptance and joining. They form part of an employer’s endeavour to consolidate offeree engagement and to reduce reneges or poaching by the competition.
We help our clients to reimagine their approach to this traditional channel, drawing crowds to their stands and transforming their ROI. The Spring Term can be the perfect time to appraise what you’ve done in the autumn and make updates for the New Year.
Command attention for your message by placing it prominently in the eye-line of students as they go about their daily lives. Giant building banners on campus are highly bespoke so add the element of surprise to their inherent prominence.
Visually beautiful, displayed by night on iconic campus buildings, on dark winter nights, static or animated, light projections are another way to command attention for your message with added ‘wow’!
Whether individually or in special series, the distribution of posters in carefully-chosen locations is a great way to get your message into the eye-line of your target students. Creative design and strength of messaging are key. Posters leverage the co-location of your students at a university campus and can beat banner and other digital advertising in terms of response.
For real-world targeting of marketing towards specific academic disciplines and year-groups, Lecture Hits are key. With the lecturer’s permission, a brief explanation of the purpose of the promotion is given to the class at the beginning, flyers and giveaways having been left in students’ places in advance.
A great way to engage students with your brand while generating buzz, competitions and challenges enable deeper appreciation of your fundamental messaging in a fun, informal way.
The Spring Term is the perfect time to build out appreciation of your employer brand by bringing to life in the campus environment the social responsibility issues your company cares about.
Careers Services are usually the first port of call for any employer and offer some important marketing tactics. For multi-university initiatives, targeting multiple Careers Services, each unique and with different offerings and processes, can be complicated – effective Careers Service Liaison makes it practicable by ensuring your campaign is consistently applied across universities notwithstanding how different the routes that need to be followed may be.
University societies are many and varied. They can be important and effective conduits for marketing messages in all sorts of different ways, whether via print ads in term-cards, branded kit or co-organising a bespoke event.
Our extensive network of academic department contacts can help you target their students so that you can focus your campaign on relevant subject groups.