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International

On-the-ground capability around the world.

  • When it comes to graduate recruitment marketing, your target audiences are co-located on university campuses and non-digital approaches are as vital as digital.
  • Graduate Promotions delivers campaigns on-the-ground in three continents.
  • Delivery ranges from research, through to profile-raising events to brand ambassador programmes.
  • Year after year, we add new regions and institutions to our extensive list.
Find out more.

Countries where we work.

AUSTRALIA
AUSTRIA
BELGIUM
CANADA
DENMARK
FINLAND
FRANCE

GERMANY
GREECE
IRELAND
ITALY
NETHERLANDS
NORWAY
POLAND

PORTUGAL
RUSSIA
SPAIN
SWEDEN
SWITZERLAND
TURKEY
UNITED KINGDOM
UNITED STATES OF AMERICA

Globally coordinated campaigns.

We all know it’s logistically relatively straightforward to deliver a global campaign digitally, but when it comes to real-world activity the challenges can be considerable.

Graduate Promotions has the skills and experience necessary to make it happen efficiently and well.

International employers need graduate branding strategies that work seamlessly across markets in order to promote their messages consistently and with impact. Using our international knowledge of the market we build strategies that work across continents, and make a difference on a global scale.

Case study: King Abdullah University of Science and Technology ‘Join us at KAUST!’

The King Abdullah University of Science and Technology (based in Saudi Arabia) recently asked Graduate Promotions to create a pan-European, multilingual marketing campaign promoting its postgraduate courses.

A varied portfolio of marketing channels was deployed to target students at 162 universities in 23 different countries.

The task involved determining the most appropriate ways to reach the target audience, with particular reference to both undergraduates and graduates from STEM disciplines.

Among the additional issues to be addressed were gender balance, ethnicity, disability and social mobility. With these factors in mind, our initial research suggested a number of modifications to KAUST’s existing messaging and branding.

The campaign involved the use of four main techniques: on-campus display advertising, online advertising, email marketing via relevant student-facing websites and graduate media, and direct email marketing targeting students via their university departments.

The first wave of the campaign used all four of these methods, while the second refined the approach to focus more closely on the universities and channels that were seen to deliver the best returns.

For a pilot campaign (which it was), the exercise proved to be very successful. The online ads attracted over a quarter of a million visitors, while email messaging via university departments reached more than half a million recipients.

The campaign’s success also prompted ideas for future iterations, including further research into the target market plus additional recommendations for developing the message and boosting brand awareness on campus.