Victory at the RADs!

We are extremely proud to have received recognition for one of our on-campus campaigns at the Recruitment Advertising (“RAD”) awards which were held at Grosvenor House in Central London recently.

We were  awarded the overall prize for ‘Work of the Year’ across the whole of the recruitment advertising industry for the ‘Field of Sparks’ campaign which we conducted for J.P. Morgan alongside Work Communications. It crowned an amazing year for the campaign, which had previously picked up ‘Best Outdoor Campaign’ at the CIPD Awards and ‘Innovation on Campus’ at the TARGETjobs awards in 2012, as well as the ‘Best use of Ambient / Outdoor’ category at the RADs.

The campaign drew the following comments from the RAD award judges:

‘Associating JP Morgan with something so beautiful generated great reactions. This was a step out from the corporate world. Well targeted and brave – it pushed the boundaries. The judges felt that it was original, very creative and refreshing.’

Campaigns we arranged for Barclays (‘Opportunities on a Different Scale’ alongside Stafford Long) and Deloitte (‘It’s Your Future…How Far Will You Take It?’ with Havas People) were also shortlisted.

All of the winners are listed here:

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