Category Archives: Top tips

Top tips for getting the right students to your milkround careers presentations

Careers presentations are a major investment of time and money, so it’s important that you attract plenty of the right people to them. Continue reading

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Three solutions to three autumn problems

Stretched budgets?
Students aren’t giving you the engagement you’re asking for on social media?
Struggling to measure ROI? Continue reading

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The Process for Planning your Perfect Campaign

So much to do, so little time… To help you get a step ahead, we’ve set out what we think is the ideal process for creating an amazing autumn campaign. Continue reading

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In control in autumn – plan now to make your workload more manageable

One of the great challenges of graduate recruitment is its seasonality. It means that, for graduate recruitment professionals, a demanding role even in ‘the quiet times’ can go crazy at the peaks of the season. Continue reading

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Top tips for on-campus ‘cut-through’

‘Cut-through’ is the marketing term for getting your advertising noticed above the ‘noise’ of other marketing. Continue reading

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Dead giveaway?

Every year, students at hundreds of careers fairs go around employers’ stands filling branded plastic bags full of branded pens, branded neoprene beer coolers, branded mints and all manner of other branded promotional goodies. Continue reading

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Nine novel ideas for summer marketing memes

Any good marketing campaign has a solid marketing ‘hook.’ Here are nine ideas for summer. Continue reading

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Ten ideas for action this summer

A rundown of ideas for you to get ahead this summer. Continue reading

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Spring and summer: High times to get ahead!

In an increasingly competitive environment, spring and summer marketing a great way to get a head-start. Continue reading

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“The secret of success is constancy of purpose” (English proverb) or, “Why a consistent, year-round brand presence is better than smash’n’grab!”

Ever seen a load of graduate marketing budget splurged on a seasonal initiative which seemed to be assured dramatic, immediate success, turned out to be a bit of a damp squib in terms of short-term impact, but is followed a … Continue reading

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