Category Archives: Campaign Planning

Top tips for getting the right students to your milkround careers presentations

Careers presentations are a major investment of time and money, so it’s important that you attract plenty of the right people to them. Continue reading

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The Process for Planning your Perfect Campaign

So much to do, so little time… To help you get a step ahead, we’ve set out what we think is the ideal process for creating an amazing autumn campaign. Continue reading

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Top tips for on-campus ‘cut-through’

‘Cut-through’ is the marketing term for getting your advertising noticed above the ‘noise’ of other marketing. Continue reading

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Careers Fair dates – a useful guide

A handy list of UK careers fairs during the coming year. Continue reading

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Doesn’t the early bird catch the worm?

The rationale for opening up for full-time applications earlier in the year – i.e. in May/June/July – is primarily to recruit better candidates, and to steal a march on the competition. Continue reading

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What can brand ambassadors do for you?

Brand Ambassadors, properly managed, can provide a highly effective way of getting your brand out on campus, engaging with your target student audience, staying up-to-date with competitor activities, and generating and disseminating content via social media. Continue reading

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Winter Wrap-up

Here at GP Towers, the Christmas tunes are playing and we’ve had to throw some extra logs on the fire. That can only mean one thing… time for a festive round-up of what we’ve been up to over the last few months! Continue reading

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Seven steps to superb social media

Finding Facebook frustrating? Tired of troubles with Twitter? Check out our top tips for getting your graduate recruitment social media channels in order Continue reading

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Don’t create a monster!

In our session at the 2013 AGR Conference, I talked about how different it is to the much more scientific method taken by Back to the Future’s Doc Brown, whose approach is to make a hypothesis, test, tweak and learn (“Great Scott!”) as he goes. Continue reading

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Precautions for planning

It’s an exciting time of the year for graduate marketing professionals, with brainstorms-a-plenty and big ideas wherever you look. However, in a competitive, lean environment it’s important to beware of the mistakes that, if they are made at this stage, can severely detract from your campaign’s ROI. Continue reading

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