Top tips for on-campus ‘cut-through’

‘Cut-through’ is the marketing term for getting your advertising noticed above the ‘noise’ of other marketing. Continue reading

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Victory at the RADs!

We are extremely proud to have received recognition for one of our on-campus campaigns at the Recruitment Advertising (“RAD”) awards which were held at Grosvenor House in Central London recently. We were  awarded the overall prize for ‘Work of the … Continue reading

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GP in the news!

Congratulations to KPMG, winners of the category we sponsored at the RAD Awards, and to the fantastic team at Barclays, who picked up the award for Work of the Year! Read about the RADs here 

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Dead giveaway?

Every year, students at hundreds of careers fairs go around employers’ stands filling branded plastic bags full of branded pens, branded neoprene beer coolers, branded mints and all manner of other branded promotional goodies. Continue reading

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The humble poster

Many employers felt that the advance of digital approaches to advertising over the past one or two decades would knock the non-digital approaches off their perches, but it hasn’t quite proved to be the case. Why not? Continue reading

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A sy-STEM-ic problem

The ablest primary pupils in England almost match those in Taiwan and Hong Kong in maths but fall back by the time they are 16, a study reported this morning by the BBC suggests. Malcolm Gladwell writes at length about … Continue reading

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Announcing our partnership with QuickTapSurvey

After rigorously testing a broad range of different iPad and tablet data capture products, we’re delighted to announce our partnership with market-leading data capture app QuickTapSurvey. Continue reading

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Innovation, or remixing?

Looking to innovate? Embrace the remix… At Graduate Promotions we’re lucky to be involved in many of the most innovative graduate marketing approaches that are carried out by employers each year – and one of the questions we’re asked most … Continue reading

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Spreading the message: the art of arousal

We recently gave a talk on an integrated social/experiential campaign we helped create for Deloitte and part of our presentation delved into the reasons why people share things online. Our prep work threw up some interesting things Continue reading

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Measuring quality in graduate recruitment

“The graduate hires into our division this year just don’t seem to be of the quality of prior years.” So says the European division head, and it becomes the accepted position. It’s only an impression, of course, presumably informed by anecdote from some (but maybe only one or two!) line managers Continue reading

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Don’t create a monster!

In our session at the 2013 AGR Conference, I talked about how different it is to the much more scientific method taken by Back to the Future’s Doc Brown, whose approach is to make a hypothesis, test, tweak and learn (“Great Scott!”) as he goes. Continue reading

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Careers Fair dates – a useful guide

A handy list of UK careers fairs during the coming year. Continue reading

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Summer Term dates – a useful guide

We’ve compiled the summer term end dates of a few of the UK and European institutions we visit most frequently to give you a head start in planning your activities. Continue reading

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Top tips for a successful brand ambassador programme

Thinking of setting up a brand ambassador scheme? Here are our top tips! Continue reading

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Ten ideas for action this summer

A rundown of ideas for you to get ahead this summer. Continue reading

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What can brand ambassadors do for you?

Brand Ambassadors, properly managed, can provide a highly effective way of getting your brand out on campus, engaging with your target student audience, staying up-to-date with competitor activities, and generating and disseminating content via social media. Continue reading

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Investment banking for Engineering students – marketing, or Mrs. T?

The Today programme this morning interviewed a panel of young people to examine the changes brought about in the UK economy by Lady Thatcher’s premiership. An Engineering undergraduate at the late Continue reading

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Seven steps to superb social media

Finding Facebook frustrating? Tired of troubles with Twitter? Check out our top tips for getting your graduate recruitment social media channels in order Continue reading

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Brand ambassadors: the challenges and the benefits

A quick overview of some of the challenges of using brand ambassadors – and the benefits that can be achieved. Continue reading

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Let’s get physical

In his entertaining TED talk, Google’s Dan Cobley gives us some examples of what physics can teach us about marketing. The key points he makes are entirely applicable to graduate recruitment marketing, and we work with our clients to help them to understand Continue reading

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Graduate Promotions shortlisted for Agency of the Year

Graduate Promotions is thrilled to announce that it has for been shortlisted for the prestigious Chartered Institute of Professional Development’s (CIPD) 2013 “Agency of the Year” award. Continue reading

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Your graduate brand – make a difference this Spring Term

There’s no doubt that, from a graduate marketing perspective, the physical and digital environs of the most popular universities are pretty crowded during the autumn. Such are the levels of activity and competition between employers that even those with the … Continue reading

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Meet Jo

Meet Jo Kevan. She’s our very own brand ambassador guru. Continue reading

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Nine novel ideas for summer marketing memes

Any good marketing campaign has a solid marketing ‘hook.’ Here are nine ideas for summer. Continue reading

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“The secret of success is constancy of purpose” (English proverb) or, “Why a consistent, year-round brand presence is better than smash’n’grab!”

Ever seen a load of graduate marketing budget splurged on a seasonal initiative which seemed to be assured dramatic, immediate success, turned out to be a bit of a damp squib in terms of short-term impact, but is followed a … Continue reading

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Doesn’t the early bird catch the worm?

The rationale for opening up for full-time applications earlier in the year – i.e. in May/June/July – is primarily to recruit better candidates, and to steal a march on the competition. Continue reading

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February is brand ambassador month!

This month here at Graduate Promotions we’re focusing on use of brand ambassadors in graduate marketing. Stay tuned or call us for tips, information and a special promotion! Continue reading

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Reining in the reneging, and the art of ‘keeping warm’ this Spring Term

Reneges are becoming an increasingly frustrating fact of graduate employment life. Some employer sectors are averaging a renege rate of as much as 12.9%, with 8.2% the average (Association of Graduate Recruiters, The AGR Annual Survey 2015). Previously relatively unheard-of … Continue reading

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#toptips

With the recent introduction of Facebook hashtags we thought we’d share our top tips for using #hashtags in graduate marketing campaigns. Continue reading

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The Process for Planning your Perfect Campaign

So much to do, so little time… To help you get a step ahead, we’ve set out what we think is the ideal process for creating an amazing autumn campaign. Continue reading

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What Glasgow University’s referendum doesn’t tell us about students’ views on Scottish independence

In the lead up to the 2014 referendum on Scottish independence, the University of Glasgow held a mock referendum to gauge the level of student support behind the Pro-UK and Yes Scotland movements. The university’s 20,000 students were given the opportunity … Continue reading

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Nine tips for a great annual graduate marketing strategy meeting with your agency

With some of our clients we meet for a particularly mega annual catch-up session to determine key objectives for the coming year at a macro level. The sessions function like mini off-sites where there is plenty of encouragement Continue reading

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Precautions for planning

It’s an exciting time of the year for graduate marketing professionals, with brainstorms-a-plenty and big ideas wherever you look. However, in a competitive, lean environment it’s important to beware of the mistakes that, if they are made at this stage, can severely detract from your campaign’s ROI. Continue reading

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Monkey business

Graduate employers often try to get students’ attention by appealing to their most fundamental instincts – with free food and drink being a most regularly-used and reliable example (see, for example, the photo below of a 45-minute long queue for … Continue reading

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Five questions you can answer to get ahead during the summer months

1. How do current students perceive you? Late spring and summer (around April to July) is a great time to get ahead in your planning by conducting qualitative research amongst current students, for example via focus groups, as well as … Continue reading

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In control in autumn – plan now to make your workload more manageable

One of the great challenges of graduate recruitment is its seasonality. It means that, for graduate recruitment professionals, a demanding role even in ‘the quiet times’ can go crazy at the peaks of the season. Continue reading

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Broadening the student experience

Throughout the seemingly never-ending barrage of lectures, assignments, sporting and social events, it is easy to feel like the reality of a full time graduate position is in the distant future. This could not be further from the truth. When … Continue reading

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Spring and summer: High times to get ahead!

In an increasingly competitive environment, spring and summer marketing a great way to get a head-start. Continue reading

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Social mobility and graduate recruitment marketing

Alan Milburn, the government’s independent reviewer of social mobility, said yesterday on the BBC that the practice of leading employers recruiting from a small, elite number of universities (with many of the top employers on average only recruiting from 19 … Continue reading

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Winter Wrap-up

Here at GP Towers, the Christmas tunes are playing and we’ve had to throw some extra logs on the fire. That can only mean one thing… time for a festive round-up of what we’ve been up to over the last few months! Continue reading

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Top tips for getting the right students to your milkround careers presentations

Careers presentations are a major investment of time and money, so it’s important that you attract plenty of the right people to them. Continue reading

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Cracking careers fairs: an interview with Paul Redmond

As part of our focus on careers fairs this month, we spoke to Dr. Paul Redmond, President of AGCAS, the Association of Graduate Careers Advisory Services, and Head of Careers and Employability at the University of Liverpool, to get his insights … Continue reading

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Three nominations for Innovation on Campus 2014

Three of our submissions have been shortlisted for the ‘Innovation on Campus’ category at the TARGETjobs National Graduate Recruitment Awards 2014. Continue reading

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Three solutions to three autumn problems

Stretched budgets?
Students aren’t giving you the engagement you’re asking for on social media?
Struggling to measure ROI? Continue reading

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Ten small tweaks to turbo-boost your autumn campaign

1. Secured your presentation dates? Now pre-promote them to make sure there are no empty rooms – for example using our Student Marketers, leveraging our on-campus networks or advertising on university-specific media. Contact us now for a quote. 2. Lined … Continue reading

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Best Graduate Initiative 2013: Clifford Chance and Graduate Promotions

We are delighted to have won the award for Best Graduate Initiative at the CIPD RMAs for Clifford Chance’s Intelligent Aid initiative. We were up against fierce competition, including from a number of high-profile campaigns that are award-winning in their own right (some of which we also … Continue reading

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