Best Graduate Initiative 2013: Clifford Chance and Graduate Promotions

We are delighted to have won the award for Best Graduate Initiative at the CIPD RMAs for Clifford Chance’s Intelligent Aid initiative. We were up against fierce competition, including from a number of high-profile campaigns that are award-winning in their own right (some of which we also had a hand in).

The judges described the campaign as:

“A topical and relevant concept that students relate to. Kept simple in delivery and interesting enough to stimulate curiosity and chatter on Twitter.

An original concept that created a true graduate experience – very impressive.”

We’ve been advising Clifford Chance on their industry-leading campus recruitment marketing since 2002, but this was the first time they have tried out pop-up events on campus. Here’s hoping for many more exciting collaborations with them in the future!

CIPD Award Best Graduate Initiative  (1 of 1)

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