We are delighted to have won the award for Best Graduate Initiative at the CIPD RMAs for Clifford Chance’s Intelligent Aid initiative. We were up against fierce competition, including from a number of high-profile campaigns that are award-winning in their own right (some of which we also had a hand in).
The judges described the campaign as:
“A topical and relevant concept that students relate to. Kept simple in delivery and interesting enough to stimulate curiosity and chatter on Twitter.
An original concept that created a true graduate experience – very impressive.”
We’ve been advising Clifford Chance on their industry-leading campus recruitment marketing since 2002, but this was the first time they have tried out pop-up events on campus. Here’s hoping for many more exciting collaborations with them in the future!