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Effective branding is the key to helping employers and universities achieve their graduate marketing objectives. The big challenge for both is to attract and engage students and graduates in the right way, at the right cost, at the right time. Graduate Promotions’ expertise in end-to-end marketing solutions makes it possible to achieve the best possible results and deliver a positive return on investment.

What we do

We provide end-to-end graduate attraction and branding services for employers and universities across the world. We’re with you every step of the way – from researching your audience’s current perceptions and mapping out your annual brand touchpoints right through to planning and designing each individual approach, project-managing delivery and tracking, and analysing how it all went.

Who we work with

We work with graduate recruiters big and small, from worldwide investment banks, professional services and engineering firms to smaller employers to help them attract better graduates. We also help other brands that need to be attractive and professional to students, such as academic institutions, other education providers and, of course, those looking to increase sales within the student population.

Award-winning collaborations

As well as handling ‘end-to-end’ projects we can help by lending our expertise to smaller areas of defined projects, for example alongside recruitment communications partners or consumer advertising agencies. Our expertise and logistical systems help our clients to get more value from their investments, achieve better brand recognition and create bespoke solutions that wouldn’t otherwise be possible.

Case studies

News and views

#CGIAlphaGeekThree nominations for Innovation on Campus 2014

Three of our submissions have been shortlisted for the 'Innovation on Campus' category at the TARGETjobs National Graduate Recruitment Awards 2014. More

man1Let’s get physical

In his entertaining TED talk, Google’s Dan Cobley gives us some examples of what physics can teach us about marketing. The key points he makes are entirely applicable to graduate recruitment marketing, and we work with our clients to help them to understand More

deloitteSpreading the message: the art of arousal

We recently gave a talk on an integrated social/experiential campaign we helped create for Deloitte and part of our presentation delved into the reasons why people share things online. Our prep work threw up some interesting things More

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Top tips

In control in autumn – plan now to make your workload more manageable

One of the great challenges of graduate recruitment is its seasonality. It means that, for graduate recruitment professionals, a demanding role even in ‘the quiet times’ can go crazy at the peaks of the season. More

1538953234_59b4799eabDon't create a monster!

In our session at the 2013 AGR Conference, I talked about how different it is to the much more scientific method taken by Back to the Future’s Doc Brown, whose approach is to make a hypothesis, test, tweak and learn (“Great Scott!”) as he goes. More

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