The great challenge for employers is attracting and hiring the right graduates in the right way, at the right cost, competitively. Graduate Promotions provides end-to-end graduate marketing solutions to enable them to do just that.
What we do
We provide end-to-end graduate attraction services for employers across the world. We’re with you every step of the way – from researching your audience’s current perceptions and mapping out your annual brand touch points right through to planning and designing each individual approach, project managing delivery and tracking, and analysing how it all went.
Who we work with
We work with graduate recruiters big and small, from worldwide investment banks, professional services and engineering firms to smaller employers to help them attract better graduates. We also help other brands who need to be attractive and professional to students such as academic institutions, education providers and, of course, those looking to increase sales within the student population.
Award-wining collaborations
As well as handling “end-to-end” projects we can help by lending our expertise to smaller areas of defined projects, for example alongside recruitment communications partners or consumer advertising agencies. Our expertise and logistical systems help our clients to get more value from their investments, achieve better brand recognition and create bespoke solutions that wouldn’t otherwise be possible.
Case studies
News and views
Investment banking for Engineering students - marketing, or Mrs. T?
The Today programme this morning interviewed a panel of young people to examine the changes brought about in the UK economy by Lady Thatcher’s premiership. An Engineering undergraduate at the late More
Let’s get physical
In his entertaining TED talk, Google’s Dan Cobley gives us some examples of what physics can teach us about marketing. The key points he makes are entirely applicable to graduate recruitment marketing, and we work with our clients to help them to understand More
Spreading the message: the art of arousal
We recently gave a talk on an integrated social/experiential campaign we helped create for Deloitte and part of our presentation delved into the reasons why people share things online. Our prep work threw up some interesting things More
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Top tips
Precautions for planning
It's an exciting time of the year for graduate marketing professionals, with brainstorms-a-plenty and big ideas wherever you look. However, in a competitive, lean environment it's important to beware of the mistakes that, if they are made at this stage, can severely detract from your campaign's ROI. More
Measuring quality in graduate recruitment
“The graduate hires into our division this year just don’t seem to be of the quality of prior years.” So says the European division head, and it becomes the accepted position. It’s only an impression, of course, presumably informed by anecdote from some (but maybe only one or two!) line managers More
Top tips
Precautions for planning
It's an exciting time of the year for graduate marketing professionals, with brainstorms-a-plenty and big ideas wherever you look. However, in a competitive, lean environment it's important to beware of the mistakes that, if they are made at this stage, can severely detract from your campaign's ROI. More
Measuring quality in graduate recruitment
“The graduate hires into our division this year just don’t seem to be of the quality of prior years.” So says the European division head, and it becomes the accepted position. It’s only an impression, of course, presumably informed by anecdote from some (but maybe only one or two!) line managers More
