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Effective branding is the key to helping employers and universities achieve their graduate marketing objectives. The big challenge for both is to attract and engage students and graduates in the right way, at the right cost, at the right time. Graduate Promotions’ expertise in end-to-end marketing solutions makes it possible to achieve the best possible results and deliver a positive return on investment.

What we do

We provide end-to-end graduate attraction and branding services for employers and universities across the world. We’re with you every step of the way – from researching your audience’s current perceptions and mapping out your annual brand touchpoints right through to planning and designing each individual approach, project-managing delivery and tracking, and analysing how it all went.

Who we work with

We work with graduate recruiters big and small, from worldwide investment banks, professional services and engineering firms to smaller employers to help them attract better graduates. We also help other brands that need to be attractive and professional to students, such as academic institutions, other education providers and, of course, those looking to increase sales within the student population.

Award-winning collaborations

As well as handling ‘end-to-end’ projects we can help by lending our expertise to smaller areas of defined projects, for example alongside recruitment communications partners or consumer advertising agencies. Our expertise and logistical systems help our clients to get more value from their investments, achieve better brand recognition and create bespoke solutions that wouldn’t otherwise be possible.

Case studies

News and views

social-media-companiesDoesn’t the early bird catch the worm?

The rationale for opening up for full-time applications earlier in the year – i.e. in May/June/July – is primarily to recruit better candidates, and to steal a march on the competition. More

mrs_t_150pxInvestment banking for Engineering students - marketing, or Mrs. T?

The Today programme this morning interviewed a panel of young people to examine the changes brought about in the UK economy by Lady Thatcher’s premiership. An Engineering undergraduate at the late More

On-campus poster, GlasgowThe humble poster

Many employers felt that the advance of digital approaches to advertising over the past one or two decades would knock the non-digital approaches off their perches, but it hasn't quite proved to be the case. Why not? More

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Top tips

SlipPrecautions for planning

It's an exciting time of the year for graduate marketing professionals, with brainstorms-a-plenty and big ideas wherever you look. However, in a competitive, lean environment it's important to beware of the mistakes that, if they are made at this stage, can severely detract from your campaign's ROI. More

P1000484_200pxTen ideas for action this summer

A rundown of ideas for you to get ahead this summer. More

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