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Effective branding is the key to helping employers and universities achieve their graduate marketing objectives. The big challenge for both is to attract and engage students and graduates in the right way, at the right cost, at the right time. Graduate Promotions’ expertise in end-to-end marketing solutions makes it possible to achieve the best possible results and deliver a positive return on investment.

What we do

We provide end-to-end graduate attraction and branding services for employers and universities across the world. We’re with you every step of the way – from researching your audience’s current perceptions and mapping out your annual brand touchpoints right through to planning and designing each individual approach, project-managing delivery and tracking, and analysing how it all went.

Who we work with

We work with graduate recruiters big and small, from worldwide investment banks, professional services and engineering firms to smaller employers to help them attract better graduates. We also help other brands that need to be attractive and professional to students, such as academic institutions, other education providers and, of course, those looking to increase sales within the student population.

Award-winning collaborations

As well as handling ‘end-to-end’ projects we can help by lending our expertise to smaller areas of defined projects, for example alongside recruitment communications partners or consumer advertising agencies. Our expertise and logistical systems help our clients to get more value from their investments, achieve better brand recognition and create bespoke solutions that wouldn’t otherwise be possible.

Case studies

News and views

man1Let’s get physical

In his entertaining TED talk, Google’s Dan Cobley gives us some examples of what physics can teach us about marketing. The key points he makes are entirely applicable to graduate recruitment marketing, and we work with our clients to help them to understand More

Cipd_logo_wikiGraduate Promotions shortlisted for Agency of the Year

Graduate Promotions is thrilled to announce that it has for been shortlisted for the prestigious Chartered Institute of Professional Development’s (CIPD) 2013 “Agency of the Year” award. More

#CGIAlphaGeekThree nominations for Innovation on Campus 2014

Three of our submissions have been shortlisted for the 'Innovation on Campus' category at the TARGETjobs National Graduate Recruitment Awards 2014. More

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Top tips

NickBissonmediumwideDead giveaway?

Every year, students at hundreds of careers fairs go around employers’ stands filling branded plastic bags full of branded pens, branded neoprene beer coolers, branded mints and all manner of other branded promotional goodies. More

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